TECTIX creates interactive technology experiences that help brands engage, educate, entertain and connect with audiences. We design, write and run the software behind them — gesture and web games, face and QR registration, AR/VR, AI photo and portrait experiences, touchscreen and sensor installations — plus selected immersive formats such as 3D anamorphic content, for events, exhibitions, retail and permanent spaces.

How is TECTIX different from an AV or equipment rental company?

We start with the outcome you need — attention, participation, content, leads — and then design the experience, write the software, produce the content and run it on the ground. One team owns it end to end.

Do you handle the full project, from idea to installation?

Yes. Brief, experience design, software and content production, hardware integration, installation and on-ground operation are all done in-house.

Which kinds of events and spaces do you work in?

Product launches and summits, exhibitions and trade shows, brand activations in malls, festivals and campuses, permanent experience centres, museums and heritage spaces, and government showcases.

Where does TECTIX work?

We are headquartered in Delhi NCR, India, and have delivered experiences in five countries — India, Thailand, Germany, Hong Kong and Macau. We take briefs from anywhere.

How do we start a project?

Share your brief — the moment, the audience, the venue and the date. We come back with ideas, suitable formats and a realistic plan.

Interactive technology studio

We buildwhat movespeople.

TECTIX creates interactive technology experiences that help brands engage, educate, entertain and connect with audiences.

Start a project

AI Style Lab · Pearl Academy × Lakmé Fashion Week
Real TECTIX project footageAll work

Delivered for

One team, idea to install

We design, develop and deliver interactive experiences that make brands unforgettable.

Trusted by Google, Amazon, L'Oréal Paris, Flipkart and India's leading institutions.

years building experiences: 8+years building experiences
capabilities: 17capabilities
countries delivered: 5countries delivered
President & PM of India engaged: VVIPPresident & PM of India engaged

Showreel 2026 · 1:36

Ninety-six seconds of real TECTIX work — the games, AI, AR and installations behind the brands above.

Open in its own page

Explore all 17 capabilities About the studio

On India’s biggest stages

Experiences at the highest level.

From landmark national initiatives to iconic brand launches, we build the interactive experiences that India’s leaders, icons and audiences step into.

President Droupadi Murmu at the Swachh Amrit Mahotsav pavilion, then the waste-segregation touch-table game TECTIX built
Smt. Droupadi Murmu
President of India
Swachh Amrit Mahotsav · waste-segregation touch table
Prime Minister Narendra Modi being shown an interactive smart-city touch table
Shri Narendra Modi
Prime Minister of India
“Smart City Centers” exhibit · interactive touch table
Goa Chief Minister Dr. Pramod Sawant at the TECTIX AI Portrait Booth, followed by the AI portrait it created
Dr. Pramod Sawant
Chief Minister of Goa
Goa Cashew Fest 2026 · AI Portrait Booth and his AI portrait
Dr. Mansukh Mandaviya being fitted with a TECTIX virtual-reality headset
Dr. Mansukh Mandaviya
Union Minister
Exhibition pavilion · virtual-reality headset
Madhya Pradesh Chief Minister Dr. Mohan Yadav at a TECTIX interactive touch table
Dr. Mohan Yadav
Chief Minister of Madhya Pradesh
Interactive touch table

Footage from experiences designed and run by TECTIX. It records each guest’s visit to the experience, not an endorsement.

Selected work

Real executions.
Real crowds.

All projects

Pearl Academy × Lakmé Fashion Week Real footage

AI-Powered Experiences

The AI Style Lab at Lakmé Fashion Week

An AI Portrait Booth for Pearl Academy: guests step up to the kiosk, get restyled into a runway look in seconds and take it home by QR.

AI Portrait Booth · style kiosk · QR delivery

L'Oréal Paris Real footage

Interactive Activations

A serum launch guests could touch

A multi-panel nudge wall that turned clinical skin science into something people explored by hand.

Multi-panel touch wall · custom software

Flipkart · Phuket Real footage

AI-Powered Experiences

Three technologies, one night in Phuket

At India’s Favourite Smartphone Awards in Thailand, guests checked in by face, became AI portraits and scored goals with their focus alone.

Facial recognition · AI Portrait Booth · neurosensor football

Amazon Global Selling Real footage

Interactive Activations

Six installations for Export Connect 2024

For Amazon’s exporter summit at Yashobhoomi, New Delhi: a mosaic wall, touch wall, digital flipbook, shelf simulator, nudge wall and feedback wall.

Mosaic wall · touch wall · shelf simulator

Bingo! Mad Angles (ITC) Real footage

Interactive Activations

A race won on focus at Comic Con

Neurosensor headbands turned concentration into speed on the Mad Angles track — the calmest mind in the crowd took the win.

Neurosensor headbands · race game · prize moment

Aashirvaad Real footage

Interactive Activations

A Bihu dance-off, scored by the screen

A gesture-tracked dance game in Assam: players matched the Bihu steps on screen, then took home their dance clip to share.

Gesture tracking · dance game · instant clip sharing

Google Real footage

Interactive Activations

Smart cubes that answer back

An RFID pedestal where placing a physical cube instantly unlocked the story on screen.

RFID pedestal · smart objects · display

Garnier Men Real footage

Interactive Activations

Fight pimples in record time

The Garnier Men Battle Arena: buttons light up across a branded wall and players race the clock to hit each one while the screen keeps score.

Light-up button wall · reaction game · live score

Real reactions

Every guest, a moment.

Unscripted reactions from guests at Lakmé Fashion Week, filmed the moment they saw their AI look. No actors, no retakes.

See the AI Style Lab

A guest laughing at her AI look with a friend
A guest scans the kiosk QR, then reacts to her AI look on her phone: “I love it! I love it! This is so creative.”
Two friends giggling and beaming at their looks on the kiosk
A guest raising her phone to camera to show her look
A guest laughing, then smiling at her phone
A guest photographing her AI look with a big smile
A guest turning from the kiosk with a radiant smile

Real guests, filmed on site · Pearl Academy AI Style Lab, Lakmé Fashion Week

Experience explorer

Where is your next moment happening?

Headline moments for product reveals, keynotes and conferences.

Technologies that fit

Our work here

Plan something like this

Credentials

Trusted by global brands and institutions.

Delivered for global brands — Google, Microsoft, Amazon, L'Oréal, RADO Switzerland, Flipkart — and for central and state government departments, public-sector companies and national missions. TECTIX experiences have been presented to India's President and Prime Minister.

Delivered in five countries

India
Thailand · Phuket
Germany · Frankfurt
Hong Kong
Macau

Global & international brands

Leading Indian & consumer brands

Aashirvaad · Sunfeast · Bingo!
ITC
ITC
ITC

Government, PSU & institutional work

Government & national initiatives

Ministries, departments and national missions we have delivered for

Ministry of Labour & Employment
Income Tax Department
Ministry of Education (formerly Ministry of Human Resource Development)
Department of Science & Technology
Swachh Bharat Mission
Smart Cities Mission
Pradhanmantri Sangrahalaya
Forest Departments — Goa, Delhi, Jharkhand & Bihar
Government of Bihar
Gujarat Tourism

Public sector & energy

Public-sector clients

Kandla Port

Landmark institutional projects

Events where TECTIX built the experience

Swachh Amrit Mahotsav
Tamil Nadu Global Investors Meet
India Maritime Week

Organisations TECTIX has delivered experiences for. Events name the programme where TECTIX built the experience; no listing implies endorsement.

Questions

Before you brief us.

TECTIX creates interactive technology experiences that help brands engage, educate, entertain and connect with audiences. We design, write and run the software behind them — gesture and web games, face and QR registration, AR/VR, AI photo and portrait experiences, touchscreen and sensor installations — plus selected immersive formats such as 3D anamorphic content, for events, exhibitions, retail and permanent spaces.

Let's talk

Let's build your next experience.

Tell us about the moment you are planning — we will come back with ideas, formats and a realistic plan.

Start a project WhatsApp us +91 98719 84868

We buildwhat movespeople.

We design, develop and deliver interactive experiences that make brands unforgettable.

Experiences at the highest level.